Dont assume that just because people are not interested in a pass swap that there is no one at AA that thinks highly of WN. If and when people around me start bad-mouthing WN, I just point out that 17 straight years without a losing quarter has not (nor will it ever be) duplicated by another airline. WN must be doing something right. LOL When I was based in STL after a recall from furlough, I commuted on WN at every opportunity. Aside from the fact that WN employees were incredibly nice to me (considering that my airline has tried to thwart Southwest at every opportunity for the past 30 years), Love Field is about 15 miles closer to my house than DFW.
BTW, good luck on the Hawaii service. I was just there in November visiting a friend. He and everyone else I met are highly excited about the start of Southwest service--especially if you start the inter-island service soon.