http://www.bizjournals.com/seattle/news/2015/03/16/analyst-amazed-by-alaska-airliness-ability-to.html?ana=yahoo
Alaska Airlines is doing a remarkable job of standing up to pressure from competitor Delta Air Lines, as Atlanta-based Goliath squeezes Seattle-based Alaska from all sides.
That's the view of Jay Sorenson, president of IdeaWorks Co., a Milwaukee-based consultancy with expertise in airlines.