B6 adds Mint to BOS

[WorldTraveler]

in an expected move to increase its competitiveness in the BOS transcon market, B6 is adding Mint to LAX and SFO.

http://investor.jetblue.com/investor-relations/press-releases.aspx

AA and UA, the dominant carriers in the LAX and SFO markets resp. will be forced to either improve their product or lose market share.

AA will be forced to compete with an aircraft that has way too much premium capacity for the BOS market if current frequencies are maintained.

VX will also clearly be impacted as their product proposition in the BOS transcon market will be diminished relative to B6.


and whether there will be operational issues or not, the 321 will be used on BOS transcon routes which are as long or longer than US mainland to Hawaii.

 

[LD3]

Everyone needs to get their house in order, except DL..... how refreshing..

 

[WorldTraveler]

DL is, like, the number 3 carrier in BOS-LAX so doesn't really have much influence one way or another.

B6 is targeting the premium cabin in one of the top markets from BOS. That affects AA the most of any of the legacy carriers, not DL.

 

[diamondcutter]

DL is, like, the number 3 carrier in BOS-LAX so doesn't really have much influence one way or another.B6 is targeting the premium cabin in one of the top markets from BOS. That affects AA the most of any of the legacy carriers, not DL.

WT, you have posted in the past that if you are the #3 carrier in a market you are doomed correct?

 

[LD3]

So AA and JB don't have much work to do since you are only number 3. How long before DL gives up?

 

[FrugalFlyerv2.0]

AA and UA, the dominant carriers in the LAX and SFO markets resp. will be forced to either improve their product or lose market share.

AA will be forced to compete with an aircraft that has way too much premium capacity for the BOS market if current frequencies are maintained.

 

DL is, like, the number 3 carrier in BOS-LAX so doesn't really have much influence one way or another.

B6 is targeting the premium cabin in one of the top markets from BOS. That affects AA the most of any of the legacy carriers, not DL.

We have all been exposed to WTs sermons about how any #3 carrier in any market is doomed for failure.
 
Now, in this case, DL, which has the most inferior product and the barely token presence, will not be affected by B6/Mint in BOS.  Only UA and AA will be affected.  Even Stevie Wonder can see through this bias.
 
Best of all, you're the same guy that yearns for an intelligent business discussion on these boards, yet at the same time can't harness his mental horsepower to grasp the fact that by making statements like those above diminish whatever shred of credibility he had left.
 
That folks is the Whole Truth!

 

[WorldTraveler]

perhaps DL will die in the BOS-LAX market.

But whether DL dies with its 2 flights/day won't change that AA is the largest carrier and the one who is least capable of responding to B6' premium cabin strategy.

The 321T is the wrong aircraft for BOS.

DL and UA both have lower density premium, higher density coach aircraft that are more closely configured to what B6 offered.

When B6 offers lower fares and has lower costs, expecting to win in a market with much higher costs and either a cabin that doesn't work in less premium transcon markets like BOS or use standard domestic aircraft which are no different from what DL offers.

either way, B6 put AA in its target.

There is nothing rational that can distract from that reality.

 

[FrugalFlyerv2.0]

perhaps DL will die in the BOS-LAX market.

But whether DL dies with its 2 flights/day won't change that AA is the largest carrier and the one who is least capable of responding to B6' premium cabin strategy.

 
If DL does die on BOS-LAX due to Mint, then doesn't it mean that they were the carrier that was least capable of responding to B6?
 
Spin away!

 

[WorldTraveler]

maybe it does.

but once again, AA has a far larger amount of revenue than DL and more to lose.

AA's loss is not going to be in the least diminished because of DL's presence or not.

And DL has just acquired additional 757s which are supposedly being configured to their premium int'l/transcon config.

DL could well be the first carrier that puts a premium cabin aircraft in the market.

 

[MAH4546]

If it matters to AA, the solution is simple: AA has 35 757s with 16F international-style product (which will soon all go to a unified configuration featuring the same J seats on the A321). It's not difficult at all, but nice try with that one.
 
Will be more interesting when the product is inevitably introduced to South Florida-LAX, a far more premium market than BOSLAX and far more important to AA, and where AA will have no choice but to respond.

 

[WorldTraveler]

thank you.

AA could do the same thing for JFK service as well... it just isn't 3 cabin.

B6 is building on its strength markets.

let's be clear. AA has no choice but to respond in BOS-LAX.

 

[MAH4546]

And if AA chooses to respond (it has a choice), it will easily be able to place it's lowly utilized 75L fleet (which is often used on JFK-Caribbean/Florida runs) on the route. It can also allign the catering on this route to the MIA/JFK/LAX/SFO transcons, which are actually getting brand-new catering starting on July 1st, including brand new catering that is aligned with international catering, the introduction of a fourth meal option, larger appetizers and improved wine selection. 

 

[FWAAA]

If it's important to AA, then AA could also use newly-reconfigured flat-bed 763s on BOS-LAX, like it did a few years back. AA doesn't have to use A321Ts or 75Ls.

 

[WorldTraveler]

AA DL and UA will likely all use premium 757s and VX will be the least competitive

 

[MAH4546]

You are grossly over-exaggerating the importance of a market like LAX-BOS.