http://www.usatoday.com/money/industries/t...ss-select_N.htm
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Southwest Airlines (LUV), the feisty and unconventional airline founded in the 1970s on cheap fares and one-class service, will start actively courting high-paying business travelers and allowing them to be among the first to board flights.
The Dallas-based discount giant on Wednesday announced changes that CEO Gary Kelly said will generate at least $100 million a year in additional revenue by attracting business travelers willing to spend more for tickets.
The changes come at a time when Southwest's operating costs are rising and industry competition is intensifying for business customers, who tend to book late and pay more.
Starting today, Southwest is raising last-minute fares — its highest — and calling that category "business select." Customers who buy those tickets will get a guaranteed place in Southwest's "A" boarding group. Southwest doesn't assign seats but puts passengers into A, B and C boarding groups that determine the order for boarding.
"Business select" customers will also get a complimentary cocktail and will be able to earn points faster in Rapid Rewards, Southwest's loyalty program.
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