What had been nice about The Weather Channel is that through most of its history it stayed clear of political propaganda and focused on delivering weather forecasts to the nation, supplemented with riveting live reports from the front lines of hurricanes, winter blizzards and springtime floods.
But no more. The Weather Channel is now engaged in a con job on the American people, attempting to scare the public that their actions are destroying the planet by creating a global warming crisis.
The move away from scientific forecasting of the weather to sensationalized leftist political advocacy is in part due to the influence of Wonya Lucas, executive vice president and general manager of The Weather Channel Networks.
Lucas admitted in a recent interview with Media Village that the reprogramming of The Weather Channel was influenced by her tenure at CNN when that network shifted from presenting straight news to personality-driven programming.
Lucas decided that what was good for CNN was good for The Weather Channel, and the objectivity and respectability of the network has now been thrown out the window. It doesn't matter that CNN's turn to the left has caused their ratings to plummet; The Weather Channel's embraced its model.
Media Village reported that the move by The Weather Channel "is intended to establish a broader perspective on the weather category and, says Lucas, to move the brand from functional to emotional."
Emotional weather forecasting?
The Weather Channel is launching a new website and broadband channel dedicated solely to global warming called "One Degree" and has a weekly program called "The Climate Code," devoted almost entirely to liberal advocacy on climate matters.
The network is running advertisements showcasing scared and confused Americans, including children and senior citizens, wondering about the coming apocalypse caused by global warming.
The chief martyr for the new "emotional" approach to broadcasting at The Weather Channel is Dr. Heidi Cullen, who serves as the network's cheerleader for global warming hysteria. Cullen's supposed expertise on climatology includes, among other things, earning a bachelor's degree in Near Eastern religions and history from Juniata College. One must indeed have to believe in the mystical to accept anything Ms. Cullen has to say about climatology.