(US Airways doesn't need your money, they are too busy counting the money they already have.)
Mom and Dad are traveling to Montgomery next month form TPA and call US Airways to get a ticket. On three different occasions throughout the day Thursday, they had their credit card out and ready to buy but had no one answer their call. They did of course listen to the nice recording from Mr. Seigel about how much he values their patronage and encourages them to use USAirways.com. (No my parents arenâ€™t stupid enough to believe that load of â€œwe careâ€. They understand this is a business and they want to buy a ticket. They are buying the right to rent a seat on an airline from point A to point B. They arenâ€™t buying a friend who cares. When I pull out my wallet are you ready to sell a seat or do you want to chit chat about being friends?)
â€œPlease use USAirways.com.â€ Fine. FOUR times they picked a two hop flight on USAirways.com and entered all their credit card info and pushed the â€œPURCHASEâ€ button, only to have it crap out and give them an error code. â€œWe are experiencing technical difficulties. Please try again later.â€
SOOOOOOO, they called SouthWest and had a real live friendly person on the phone after two rings. (no, they did not get to hear a recording from Herb about how much he valued their patronage, but I think a live person on the phone in two rings puts it all in perspective). One hop to BHM and rent the car there instead of MGM. After a leisurely drive to MGM they are there in the same time it would take to two hop â€œAustin Air, We Careâ€ airlines. (Who was unavailable anyway when the wallet was out.)
Mom and Dad went to work the next day and told all their co-workers (some of whom recounted the exact same experience).
Advertising is like SARS. Good or bad, it is spread from person to person.