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U.S. Airline Future: In the Eye of the Storm
By Anthony L. Velocci, Jr.
02/29/2004 11:25:47 PM
IN THE EYE OF THE STORM
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.....Waiting in the wings are embryonic groups that aspire to be the next JetBlue success story. "There are a lot of people who are trying to launch a low-cost carrier," said Ray Neidl, an analyst at Blaylock & Partners. "Most won't get off the ground, but you can't dismiss the possibility that someone will have the same winning formula--a good concept, good management and plenty of capital."
There was a time when traditional hub-and-spoke airlines gave little or no credence to the low-costs. "Now majors are more worried about low-cost competition and less about terrorism," Baggaley said.
They have good reason to worry, of course, but it's US Airways whose survival is most at risk.
This spring, Southwest plans to invade US Airways' fortress hub in Philadelphia, which generates about 17% of the latter carrier's total system revenues. US Airways already faces stiff competition from other low-cost airlines in the six markets Southwest will serve initially. As a result, the immediate impact may not be as dramatic as many observers expect.
But in the longer run, Southwest is expected to make mincemeat of US Airways because its operating costs are so much lower (7.7 cents per available seat mile versus US Airways' 11.7 cents in the fourth quarter of 2003). The likely outcome of this competitive mismatch is that US Airways' viability as a network carrier may well come to an end forever. To make matters worse, JetBlue has also successfully penetrated some US Airways markets on the East Coast.
Buttrick shares Neidl's somber outlook. "It's extremely difficult to be optimistic about US Airways' long-term future," he said. "As the carrier is now configured, it will be almost impossible for them to make it."
Still, even the most troubled airlines have demonstrated a remarkable ability to hang on in the face of seemingly impossible odds. There's no better example than Trans World Airlines, which practically was on life support for 10 years. In the case of US Airways, Buttrick pointed out that it posted respectable profits several years in the mid-to-late 1990s. There is nothing to preclude a bout of profitability in the future as demand for travel continues to improve, although its long-term outlook is extremely poor, he said.
Here is the entire story: http://www.aviationnow.com/avnow/news/chan...ws/03014top.xml
U.S. Airline Future: In the Eye of the Storm
By Anthony L. Velocci, Jr.
02/29/2004 11:25:47 PM
IN THE EYE OF THE STORM
////Beginning in the middle of the story////
.....Waiting in the wings are embryonic groups that aspire to be the next JetBlue success story. "There are a lot of people who are trying to launch a low-cost carrier," said Ray Neidl, an analyst at Blaylock & Partners. "Most won't get off the ground, but you can't dismiss the possibility that someone will have the same winning formula--a good concept, good management and plenty of capital."
There was a time when traditional hub-and-spoke airlines gave little or no credence to the low-costs. "Now majors are more worried about low-cost competition and less about terrorism," Baggaley said.
They have good reason to worry, of course, but it's US Airways whose survival is most at risk.
This spring, Southwest plans to invade US Airways' fortress hub in Philadelphia, which generates about 17% of the latter carrier's total system revenues. US Airways already faces stiff competition from other low-cost airlines in the six markets Southwest will serve initially. As a result, the immediate impact may not be as dramatic as many observers expect.
But in the longer run, Southwest is expected to make mincemeat of US Airways because its operating costs are so much lower (7.7 cents per available seat mile versus US Airways' 11.7 cents in the fourth quarter of 2003). The likely outcome of this competitive mismatch is that US Airways' viability as a network carrier may well come to an end forever. To make matters worse, JetBlue has also successfully penetrated some US Airways markets on the East Coast.
Buttrick shares Neidl's somber outlook. "It's extremely difficult to be optimistic about US Airways' long-term future," he said. "As the carrier is now configured, it will be almost impossible for them to make it."
Still, even the most troubled airlines have demonstrated a remarkable ability to hang on in the face of seemingly impossible odds. There's no better example than Trans World Airlines, which practically was on life support for 10 years. In the case of US Airways, Buttrick pointed out that it posted respectable profits several years in the mid-to-late 1990s. There is nothing to preclude a bout of profitability in the future as demand for travel continues to improve, although its long-term outlook is extremely poor, he said.
Here is the entire story: http://www.aviationnow.com/avnow/news/chan...ws/03014top.xml