BAEC Customer Survey: Evaluating and Enhancing the Relationship between the Customer and Airline

Sam Morgan

Feb 11, 2020
Hi Everyone,

As a part of my final year at university, studying Aviation Management, I am undertaking a research project about Airline Loyalty Programmes, and whether they represent a mutually-beneficial relationship between the customer and airline.

A key part of this research project is a survey intended for frequent travellers by air, specifically focusing on the British Airways Executive Club programme (although the survey is open to non-members as well), customer perceptions and attitudes towards it, and what measures could be introduced to make the programme more effective in establishing and enhancing loyalty amongst members.

I would appreciate it a lot if I could gain some insight into the consensus of British Airways' customers and frequent travellers from this forum. Please find the survey below.

Kind regards.

S. Morgan

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