Ben Baldanza is an airline genius;)

Aug 20, 2002
"We're not in business to build an airline that maybe any of us specifically wants to fly"

Ben B as quoted in today's WSJ.

I must admit, BenB got it right this time. Kudos to him.

Unbundling airline fares attracted 1% market share. Think how profitable 3% market share would be?

BenB freely admits that the ultra low-cost inspiration comes from Ryan Air.

Could Spirit be the modern day example of PeopleExpress-done-correctly?