you are absolutely right, WNMech. My limiting focus on legacy carriers failed to leave room for what WN accomplished.
WN was created out of the mindset that if you treat employees well, they would treat your customers well.
WN backed up the concept with profit sharing, as you noted, and they have been consistently profitable.
The profit sharing part of WN's HR formula may have been new but there were other airlines who recognized the value of treating their employees well so that they could treat their customers well. Pre-deregulation, Delta was recognized as having some of the best customer service in the industry. There weren't all of the metrics then that there are today but DL held the title of fewest customer complaints with the DOT for many, many years, something WN has been able to claim more recently.
I indeed do recognize what WN has accomplished... the world is indeed big enough for plenty of companies to succeed.
BTW, DL generated half of the US airline industry's profits despite being substantially less than half of the industry.
http://www.thestreet.com/story/11858509/1/delta-gains-from-new-york-growth-refinery-buy.html?puc=CNNMONEY&cm_ven=CNNMONEY
DL reported its RASM growth which at 5% is ahead of the other carriers who have reported.
DL also is expecting a profit in the 1st quarter... which hasn't happened at DL since before 9/11.
Notably, WN was next in line.
Finally, even though DL's refinery in Penn. is just now beginning to operate at full capacity, it is expected to break even this quarter and generate a profit in the June quarter as large as the loss in the first quarter it operated.
DAL stock is trading near 52 week highs and DAL continues to have the highest market cap among US airlines.