Yesterday AA made an error in the local newspaper for its fare sale advertisement which caused the Lax fare to be printed as $509bds($250usd) and DFW fare to be printed as$486.00bds (244usd).The indivdual (from headquaters) who put the fares in the ad forgot or mistakenly converted thoes two fares from usd to bds dollars although the other fares advertised were in bds dollars. However, AA was not able to honour the fares yesterday since they were not in the system(29sep06) but we did so today for only one day.The fare today was 433.30bds(216.50usd) Not to my surprise our customers snatched up thoes lax fares like hot cakes (lax is a popular shoppind destination and average fares to Lax are around $1400BDS) I had to do overtime since there were so many people taking advantage of this deal some even buying 3 tickets for themselves. I wonder how much this error cost AA since that fare was way cheaper than a D3 pass and not too far off from a D2 or D1 fare and also those customers will be earning a large number of advantage miles since some of them are connecting through JFK.
Fare mix up from BGI to LAX and DFW
- Thread starter Andre1980
- Start date
TWU informer
Veteran
- Nov 4, 2003
- 7,550
- 3,767
They didnt offer every seat on the plane for that. So the inventory for the supersavers sold out fast.
eolesen
Veteran
- Jul 23, 2003
- 15,988
- 9,428
The minute they change their travel dates (which happens a lot more than you'd think), they'll be paying the real fare, so chances are that some of those tickets will wind up being unused since it will be cheaper to buy a new ticket than to pay the fare increase plus the change penalty (which also happens more than you'd think...).
As a friend of mine who used to be a gate agent at MIA says..."To people from the Caribbean, a reservation is not a commitment. It's more like a suggestion."
...it's likely that they lost their job. Inventory was probably reduced even further to limit the bleed, but some exposure has to remain. The tough world of airline pricing...
eolesen
Veteran
- Jul 23, 2003
- 15,988
- 9,428
Oh, I doubt it. For every mixup like this that you here of, there are probably another dozen that people don't pick up on, so if everyone who put a ultra-cheap fare out for sale was fired, there'd be nobody left in revenue management (which may or may not be a good thing...).
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