Usfliboi, you are a funny dude! Do you know anything about Luv? We don't hemorrhage money on non profitable legs. If the people of any particular airport enjoy lower fares when a competitive carrier comes to town, you had better appreciate them with your business, or there is a good chance they will cut flights or potentially all service. It's a business, we like to make people happy, but we need to fill planes and grow just like any other carrier. Sorry for the loss, it could be temporary. Honestly I don't know if that is a reliable source, but if loads are down consistently , then it is probably true.