All you hear from management when there's a loss is, "We have to make more cuts". I hate to tell them but there's nothing left to cut. They have cut all there is to cut. What management is refusing to do is look at increasing revenues.
If you want to charge a premium price you need to offer a premium product. The draconian cuts, especially in F are literally driving customers away. It's embarrassing.
You all know my slogan, It's the Fares, Stupid. Well it is. The pricing system is broken, and no one seems to want to fix it. I have said repeatedly that it can be done--America West did it not long ago, and they made a PROFIT last quarter. American did it in select markets, and have announced they are going to do more of it soon, and they made a PROFIT. So there goes the argument that they can't do it because their costs are higher than America West--American's costs are higher than U's if I am not mistaken, yet they did it. And AA invented yield management if I recall correctly.
A rational fare structure would increase revenues and help profitability much more than further cuts. It's okay to raise the bottom of the fare bucket, AS LONG AS you offer a superior product. People will pay a LITTLE more for better service. As I said in another thread, I have heard from within that if the bottom fares could be raised $20, the top fares could be lowered $300. SO DO IT. The company appears to value the once a year priceline flier more than they do us frequent fliers. The member of the priceline crowd is the loudest and most disruptive passenger during irregular ops--he threatens to have agents fired, wags his finger in the face of the agents (I have seen this and intervened on behalf of the employees), and causes more commotion than any frequent flier that I know. I say let them go to the LCC's. Fix the fare structure for those of us who fly on your airline EVERY WEEK. You'd be amazed how fast revenues would perk up.
The management seems to want to fight the groups they need the most to succeed--the employees and the Preferred Member. Its almost like they want to fail....
I sound like a broken record, and apologize. I have repeatedly said that US has the tools--the best employees in the industry, the routes (for now), and the potential to make it all work--NOW DO IT.
My best to you all.