Gary Kelly....a true giant among men.
---------------------------------------------------
GARY C. KELLY CHIEF EXECUTIVE, SOUTHWEST AIRLINES | ON THE HOT SEAT
Southwest bucks industry trends
May 28, 2006
Gary C. Kelly, chief executive of Southwest Airlines, flew into Boston recently for meetings at Harvard and the Massachusetts Institute of Technology, but he didn't use his own airline. That's because Southwest doesn't fly into Boston. But the next day he drove to Manchester, N.H., where he caught a Southwest flight back to Texas. Kelly, 51, spoke to Globe reporter Bruce Mohl.
Article Tools
Printer friendly
E-mail to a friend
Business RSS feed
Available RSS feeds
Most e-mailed
Reprints & Licensing
More:
Business section |
Latest business news |
Globe front page |
Boston.com
Sign up for: Globe Headlines e-mail | Breaking News Alerts Q: Is the nation's airline industry shrinking?
A: If you look at the overall domestic market, the capacity is down probably 8 percent. That's first quarter. There was some surplus capacity that's been eliminated and, I think, wisely. The East Coast has suffered more than the rest of the country in terms of that glut of capacity. Granted, the consumer benefited, because it's supply-demand equalized at a price. The more seats you have the lower prices need to be to fill them.
Q: Is Southwest shrinking, too?
A: We're growing this year with 33 new aircraft. That's an average seat-mile increase of 8 percent, maybe a little less. Our competitors are stuck with airplanes they can't fill. Fortunately, we don't have that problem. Over the last 12 months we have more demand than we have airplanes. We're in a real nice sweet spot right now.
Q: One of the keys to Southwest's success has been its fuel hedging, something most airlines aren't doing. Are you guys smarter than everyone else in your business?
A: It's not that we necessarily know different techniques than anyone else. All it is is using the futures market to provide protection against higher prices. You see people referring to it as a bet. That's not what it was at all. It was insurance, much like you would have insurance for your home or insurance for your automobile.
Q: What made Southwest buy the insurance?
A: Who would deny that the single biggest risk item in our cost structure was fuel price volatility? All you had to do was look around the world and see all the tension that there was and realize there was a risk of fuel price increases.
Our objective is to have 80 percent protection in place for a year by the time the year starts. This year we're at 75 percent so we didn't quite hit our target. Next year we're 60 to 65 percent hedged, and we'll have to make a decision whether we want to add to that position.
Q: With prices so high, can you keep hedging?
A: We have protection through 2009, but now that fuel prices have gone up the lower prices are not out there. We're not perfect with our hedging, but we have a superior competitive position, which is important, and we have enough hedge to give us a good chance of remaining profitable.
Q: Why does Southwest shun travel search engines like Kayak, Sidestep, and Yahoo FareChase? The search engines make hunting for a fare easy, but Southwest's absence means the searches are always incomplete.
A: We don't want to be dependent on intermediaries to distribute our product because we don't want to be captive and subject to their costs.
Q: But the search engines just refer customers to the airline websites. How does that hurt you?
A: If they had 70 percent of your business sometime in the future, what would the risk be then? The best way to avoid that future risk is to train our customers to come to Southwest.com. The bottom line is it's working; 70 percent of customers book on Southwest.com. This isn't on the list of customer complaints.
Q: Will Southwest ever put TV screens in its airline seatbacks?
A: We have no plans to do anything in terms of in-flight electronics. It is one of several things that we're continuing to think about and monitor, but there's no real energy behind that.
Q: Southwest flies into Manchester-Boston Regional Airport in New Hampshire and T. F. Green Airport in Warwick, R.I. Will you ever fly out of Boston?
A: You never say never, but we have no plans to serve Logan at this point. The smaller airports are just more efficient, more cost-effective for us.
© Copyright 2006 Globe Newspaper Company.