bear (pun) in mind columns on companies of this nature should ultimately reflect a buy, sell or hold position or at the minimum enough information such that you can make an investment decision.
from the article ..........
The question that investors in the old dog airlines must ask themselves is how long will it be until one, or more, of the puppies grows tall enough to reach the international "couch"? For I guarantee you, one day soon, air travelers will be presented with the choice of flying nonstop to London on a crowded old Delta plane -- or paying half price to take the same trip on extra-wide leather seats, watching live television on a personal video monitor on a brand-new JetBlue Airbus.
The king of the LCCs (puppies)(which this puppy is now has a market cap greater than UAL,AMR,DAL,UAIR,CAL,NWAC.>>>COMBINED ) has had 31 years to match the 204(Uair),500+(amr,ual,dal) 400 (cal,nwac) destinations served instead they use their 400 planes to serve just 60 cities. So sorry mr motley fool, you wont be seeing 29.00 fares 'across the pond' or to hawaii or to china or japan or australia or soviet union anytime soon. the lcc model works domesticly just fine and their collective business models wont be taking people to where the 'big dogs' go. if the big dogs shrink, or worse you simply will have fewer choices.
buy sell or hold? try reading the WSJ or IBD you will get much better information in which to base your investment decision on.
if i may indulge..... this is the current problem , what are you doung for Me this or next fiscal quarter ...unlike GE...this is our 10 year road map... a simple 1year cost saving plan with a 5year backdrop plan just might attract the badly needed capital. Uair could qite simply (with right mgmt team) steal 5% market share from ual,dal,amr in the coming 12months which would increase gross revenues to a point where no further cuts (personnel or wage) are required..(critical mass if you will....
RUN THE COMPANY MR LAKEFIELD meet with your customers not with your unions