Qantas claims its brand is the healthiest in its 85-year history and that Australians still call the Flying Kangaroo "home".
Despite negative press in the past year and increased competition from Virgin Blue and Emirates, everything is just fine at Qantas, says executive general manager, John Borghetti.
Far from weakening the Qantas brand, he said, the arrival of its low-cost stablemate Jetstar had actually strengthened it.
"It's stronger now than it has ever been in my time," said Mr Borghetti, who was once the airline's marketing director.
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Despite negative press in the past year and increased competition from Virgin Blue and Emirates, everything is just fine at Qantas, says executive general manager, John Borghetti.
Far from weakening the Qantas brand, he said, the arrival of its low-cost stablemate Jetstar had actually strengthened it.
"It's stronger now than it has ever been in my time," said Mr Borghetti, who was once the airline's marketing director.
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