USA Today is one of the highest circulation newspapers in the world. They obviously deliver something of value to their readers and subscribers. Further, they are one of the youngest newspapers in the business.....they have a non-traditional newspaper business model that specializes in short sound bites, a few facts (accurate ones) but not much depth... but that is all the majority of the American public wants and/or is capable of comprehending.
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Of course one strategy of coping with someone you disagree with is to discredit them.... but it is usually the credibility of the person doing the discrediting that is ultimately tarnished.
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Intelligencia involves listening to many perspectives and being able to understand each message in its context and within the context of all those other messages.
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USAToday doesn't pretend to do in-depth analysis of any subject or be an expert... it is a surface level, generalist newspaper - and it obviously does what it does well enough to be so well read.
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What USAToday says about pilot needs is accurate... don't develop a business plan or a career around it, but it IS accurate.
