Should AMR give a hoot?


Sep 22, 2002
Hooters Air Announces $99 Round Trip Airfare

ATLANTA, Feb. 21 /PRNewswire/ -- Hooters Air is announcing an introductory
fare of $99 for a round trip ticket between Atlanta and Myrtle Beach. The $99
rate applies to travel originating between March 6th and April 6th, with
travel completed by May 6th.
Hooters Air and selected hotels have assembled various Golf Get Away
Packages to Myrtle Beach, including hotel, golf, and a Hooters gift card good
for food and fun at any Hooters location including the four restaurants
located in the Myrtle Beach area.
Golfers are an important group for our restaurants and will be an equally
important part of our airline, stated Bob Brooks, chairman of Hooters of
America, Inc. and Hooters Air. I wanted to say thanks to all those who have
supported our restaurants through the years with a golfer's getaway, the likes
of which have never been seen. You couldn't ask for much more than golf at
some of the finest courses in Myrtle Beach, travel on Hooters Airlines and
food and fun at Hooters Restaurants.
Hooters Air is the Myrtle Beach based aviation arm of the famous
restaurant chain. The flights are scheduled to commence service on March 6th
between Atlanta and Myrtle Beach and will add routes to New York March 20th
via Newark International Airport. Hooters Air features easy to buy, fun to
fly pricing with one fare and two Hooters Girls on each flight. Tickets may
be purchased by visiting or by calling 1-888-FLY-HOOT.
Flights are public charter operated for Hooters Air by Pace Airlines and
do not include certain taxes. See Hooters Air Tour Participant Agreement for
full terms and conditions of travel.

SOURCE Hooters of America, Inc.
Web Site:


Dec 21, 2002
Wait til they have to start paying the extraordinary bills associated with running an airline! Their F/A's will soon be working for tips!


Sep 22, 2002
Hooters Air Inaugural Flight Ceremonies Scheduled for 1:30 PM on March 6th

ATLANTA, Feb. 27 /PRNewswire/ -- Hooters Air One will be officially
"taking off" at 3:20 PM on March 6th from Atlanta to Myrtle Beach, SC, the
golf capital of the world. The inaugural flight will be preceded by a press
conference and ribbon cutting ceremony at Hartsfield International Airport.
All media are invited to attend the 1:30 PM press conference in the Hartsfield
Atrium, which will include statements made by Hooters Air chairman Robert H.
Brooks, an official welcome from Hartsfield officials and a ribbon cutting
ceremony signifying Hooters presence in the airline business.
The Hooters plane will arrive around 12:45 PM that day from Myrtle Beach,
SC into Atlanta carrying Myrtle Beach dignitaries, as well as tourism industry
officials for the ceremony. These VIPs will return to Myrtle Beach along with
passengers on the maiden flight from Atlanta.
"This flight represents a momentous occasion for Hooters Air and the
Hooters brand. In 2003 the Hooters concept is celebrating its 20th
Anniversary, and after 20 years we can now say we are really taking off. We
aim to bring the fun back to flying," stated Robert Brooks.
There will also be a send-off celebration at the Hooters Air gate, which
will include Hooters Air officials, the Hooters Girl promotional team that
will be on flights, signature Hooters wings and cake.
Reservations for flights on Hooters Air can be made at
or by calling 1-888-FLY-HOOT (1-888-359-4668). A $99 roundtrip introductory
rate will be offered on flights between Atlanta and Myrtle Beach. Customers
will receive this special price from March 6th to April 6th. An additional
service to New York via Newark International Airport will be added on March
Hooters of America, Inc. is the franchiser and operator of over 330
Hooters restaurants in 43 states and 10 foreign countries. The first Hooters
opened in 1983 in Clearwater, Florida. Hooters is well known for its brand of
food and fun, featuring a casual beach-theme atmosphere, a menu that features
seafood, sandwiches and Hooters' signature chicken wings, and service provided
by the All-American cheerleaders, the Hooters Girls. Hooters is celebrating
its 20th anniversary with a year-long celebration that includes parties in all
locations on the 20th of every month with a 20% customer discount on food and
merchandise; a 20th Anniversary bash in Las Vegas, which includes the 7th
Annual Hooters International Swimsuit Pageant; an exciting Double Decade
promotion; and an exclusive 20th Anniversary merchandise line.

SOURCE Hooters of America, Inc.
Web Site:


Dec 21, 2002
Quite a business model! Just appealing to heterosexual males while isolating females and gay men. Yeah, this is gonna last!


Dec 30, 2002
Just visited "H00TERS AIR" web site.


What is the big business man trying to sell now? Wake up people. Put your skills and hard labor in your pockets. Lets let the public stir a bit.

Out of business....less than 1 year.


Aug 20, 2002
On 2/28/2003 9:37:14 AM Hopeful wrote:

Quite a business model! Just appealing to heterosexual males while isolating females and gay men. Yeah, this is gonna last!

Well... so far this seems to work for his restaurants...

I think the bigger problem will be something more classic of aviation: 1) Rock bottom fares + 2) Labor costs. The labor cost problem is this... The airplane requires 3 flight attendants. He will staff with 3 F/A's and 2 Hooter's Girls as service assistants. This tells me that there are 40% too many service people on the plane, especially if you are not paying for a premium for the additional service. Maybe 40% too many people doesn't equate to 40% too much cost, but in this business, margins tend to be razor thin in the good times, and costs need to be managed. Hooters Girls on board is critical to the marketing, but won't help their costs any.


Aug 19, 2002
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They'll probably work for tips. I wonder if the Hooter Girls will share their tips with the Pilots, FAs AMTs, FSCs, Res, Agents, CSMs, Fuelers. Well you get the idea.....


Aug 20, 2002
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Not to mention the plane is an old rust bucket with a fresh coat of paint but...most dirty old men won't care. If it goes down off Myrtle Beach, one can only venture to guess what will be used as a "floatation device"


Aug 20, 2002
Ladies, err.....gentlemen. In the case of a water landing please grab the closest HOOTER girl. She is very bouyant and can be used as your floatation device. Place your arms around her waist and rest your head on her breast. But please no obscene or vulgar remarks. Remember, she is here for your safety.