Southwest Airlines Enters Agreement With Mexico's Volaris
November 10, 2008: 11:39 AM EST
Southwest Airlines Co. (LUV) has entered an agreement with Mexican airline Volaris to provide service to Mexico by 2010, its second foray into international airspace, as it looks to expand its network of flights into the more-profitable routes outside the U.S.
Volaris, founded in 2006, currently serves 39 routes in 23 cities throughout Mexico. It has the youngest fleet in Mexico, with an average plane age of just over two years.
Under the deal, each carrier will be able to take customers and baggage to their final destination across the border.
Customers will also be able to use Southwest's Web site to book existing Volaris flights starting in 2009, before the codeshare agreement goes into effect.
Earlier this year, Southwest entered international airways for the first time with a partnership with Canadian low-cost flier WestJet Airlines Ltd. (WJA.T).
Southwest has been expanding its destinations within the U.S. even as it tries to cut capacity, challenging legacy carriers by implementing new flights at low costs in their hubs. It recently announced plans to enter the Minneapolis market, the hub of Northwest, now part of Delta Air Lines Inc. (DAL).
Southwest is trying to differentiate itself from its competitors by not adding unpopular fees, such as checked-bag charges. Most other carriers are adding revenue by charging fees for services once considered part of the ticket price. Southwest plans to add revenue by slowly increasing ticket prices.
November 10, 2008: 11:39 AM EST
Southwest Airlines Co. (LUV) has entered an agreement with Mexican airline Volaris to provide service to Mexico by 2010, its second foray into international airspace, as it looks to expand its network of flights into the more-profitable routes outside the U.S.
Volaris, founded in 2006, currently serves 39 routes in 23 cities throughout Mexico. It has the youngest fleet in Mexico, with an average plane age of just over two years.
Under the deal, each carrier will be able to take customers and baggage to their final destination across the border.
Customers will also be able to use Southwest's Web site to book existing Volaris flights starting in 2009, before the codeshare agreement goes into effect.
Earlier this year, Southwest entered international airways for the first time with a partnership with Canadian low-cost flier WestJet Airlines Ltd. (WJA.T).
Southwest has been expanding its destinations within the U.S. even as it tries to cut capacity, challenging legacy carriers by implementing new flights at low costs in their hubs. It recently announced plans to enter the Minneapolis market, the hub of Northwest, now part of Delta Air Lines Inc. (DAL).
Southwest is trying to differentiate itself from its competitors by not adding unpopular fees, such as checked-bag charges. Most other carriers are adding revenue by charging fees for services once considered part of the ticket price. Southwest plans to add revenue by slowly increasing ticket prices.