"unbelievable" Campaign Continues


Nov 9, 2003

The excitement of US Airways' "Unbelievable" campaign
continues today as television advertisements debuted
this morning in the Philadelphia market. The humorous
TV ads -- featuring three separate themes and aimed at
both business and leisure travelers -- will run during
primetime slots on the local Philadelphia affiliate
stations for ABC, NBC, FOX, CBS, TLC, A&E, and The
Weather Channel. The commercials are part of US
Airways' campaign to inform customers of our new
unbelievably low GoFares from the city. In addition to
the TV ads, there are numerous radio commercials
airing in the Philadelphia area plus an abundance of
outdoor advertising, including billboards, commuter
rail and bus side ads. Employees will soon be able to
view the ads from theHub.

As part of the "Unbelievable" campaign, the GoFares
team continued their face-to-face efforts to deliver
US Airways' message by surprising local residents with
unbelievable acts of kindness all weekend long.
Managing Director Marketing & Revenue Development
Barry Biffle said that US Airways' message is
definitely being heard. "By Saturday and Sunday,
momentum was starting to build. The GoTeam can't go
anywhere without being recognized. It's amazing in a
city of 5 million people how the word has spread," he
said. Here's a recap of the latest events:

On Friday morning, GoFares team members distributed
GoFares luggage tags and information to Philadelphia
originating passengers. At lunchtime, the team
delivered Papa John's pizza to US Airways' major
corporate accounts and other tenants in the PNC and
Mellon Bank buildings. Later in the day, customers at
the Franklin Mills Mall got to spin the GoFares Win
Wheel for prizes including GoFares gear, Dividend
Miles, upgrades and free tickets.

On Saturday, the GoFares team celebrated "May Day"
and surprised top Dividend Miles customers by
delivering flowering plants to their homes in
Delaware County. News of the GoFares has already
spread through the Dividend Miles community and the
GoFares bus and team members were welcomed with
excitement. US Airways also treated hundreds of
customers at the Cherry Hill SuperBrite to free car
washes. Moviegoers at the United Artists Theaters in
King of Prussia and Washington Township enjoyed
"unbelievable" savings when US Airways treated them
to a free movie ticket. Rounding out Saturday's
events, the GoFares Win Wheel was back in action, this
time just off South Street at the historic Head House

On Sunday, The GoFares team greeted customers at the
airport prior to their departure. Thousands of
passengers had the opportunity to hear about US
Airways' new low GoFares, and thousands more are
reported to have seen the GoFares bus all around town
and at the airport. The GoFares Team spent yesterday
afternoon at the Equality Forum in Center City, where
the GoFares Win Wheel was spun for great prizes and
luggage tags were distributed to thousands of
attendees. The team also took over a local bowling
center and staged a surprise bowling tournament.
Bowling teams competed against each other to win free
tickets on US Airways. A great weekend and great job
by the GoFares team!