Us Airways Name May Be Liability After Merger

[jB-Rocks]

See Story

 

[etops1]

usatoday prints alot of crap.

 

[dfw79]

I always love how they seem to leave out Continental and others in this naming issue.

 

[Rico]

Umm Continental's name was no better when they started their own turnaround...

 

[EyeInTheSky]

USA Today is in no position to criticize "name-brand recognition". The paper is good for only one thing: lining my cat box.

 

[AtlanticBeach]

USA Today is in no position to criticize "name-brand recognition". The paper is good for only one thing: lining my cat box.

[post="273122"][/post]​

Nothing like an on-topic response. 🙄

The high load factors in US Airways' home markets indicate that price, not reputation, is the driving factor for many people.

Internationally, there has been limited bad press. A driving factor in bookings may be the dollar-euro exchange rate. Time to look for more bookings from the EU. The name has value to these people, as compared to a new name that is not descriptive of the markets served from Europe.

Frequent flyers should be aware of the management change. Some will stay away from the product, but global changes in fare structure and more uniform customer experiences may lure back some of the higher end traffic.

Rather than focusing on the name, people should be looking at markets and routes that will be dropped. With a decrease in equipment and a probable need to increase frequency in certain city pairs, look for the new US Airways to thin out additional overhead in this manner. Let's hope these contracts are vacated while still in bankruptcy.

 

[whatkindoffreshhell]

The USAIR name is already a liability because its continued use only perpetuates the incorrect notion by blockheaded employees that they the superior acquirer.

And if you've been :mf_boff: by the Arlington-based carrier during the past holiday, well, why would you want to do it again??

 

[oldiebutgoody]

Let's face it. The only thing the travelling public gives one hoot about is who is on top of the list when they do a "lowest price" search. Names mean virtually nothing. The only reason, in my opinion, that they intend to keep the US Airways name is that it has a more "global" sound to it. Nothing more.

 

[RowUnderDCA]

I think US Airways does have an edge as a brand internationally, where people refer to our country as the 'U.S.' From my experience, this might also be especially true of Latin American countries that think of themselves as America, too. So, "American' and 'America West' may not always sit too well with some.

I've never been fond of the name, cuz I like real whole english words or names.

 

[N924PS]

The USAIR name is already a liability because its continued use only perpetuates the incorrect notion by blockheaded employees that they the superior acquirer.

And if you've been :mf_boff: by the Arlington-based carrier during the past holiday, well, why would you want to do it again??

[post="273214"][/post]​

There is no "superior acquirer" in this transaction.

While the Christmas Debacle was painful for all concerned, things are definitely much improved and getting better daily.

It's the fare's stupid. Not the name.

 

[Whatnow?]

USAirways is a good product and will only get better with the "Right" management team running the airline. Hell, monkeys could have done a better job than what we have right now! There is a lot of potential locked up in this airline, and let's hope they unleash it in the right way!

 

[Squonk]

B)

"US Airways" is an excellent "Brand" name. USA Today is just trying to take another poke at us, thinking we are still down. Once the hurdles are crossed, this merger will happen and presenting the new brand to the consumer will begin. The new airline will be pitched to the public in order to establish the "new kid on the block" perception. We will be the new kids and a new image is essential for the consumers to embrace the new company. I firmly believe that we must present a new color scheme for our aircraft, facilities and equipment and uniforms. The old only translates to more of the same. This is one area managemt has not yet addressed. This part of the business plan has not been revealed.

 

[Light Years]

Well, then USA Today should change thier name to the Fresno Sun Times or the Tulsa Tribune.

Duh.

 

[Finish or Ignore]

The USAIR name is already a liability because its continued use only perpetuates the incorrect notion by blockheaded employees that they the superior acquirer.

And if you've been :mf_boff: by the Arlington-based carrier during the past holiday, well, why would you want to do it again??

[post="273214"][/post]​

The vast number of employees KNOW that our leaders S-U-C-K, and can't wait to be under the leadership of Parker. Please don't be mislead by a few idiots that have internet on this board. As for the USA Today article our service has of late been poor enough to warrant such an opinion. It is a reflection on the direction we have been lead by CCY. The article is just an opinion. My opinion is that with the right leadership and as someone else said "employees chompin at the bit" to give good service at a good price, it won't matter what the name is.