US1YFARE
Veteran
- Joined
- Mar 31, 2004
- Messages
- 3,932
- Reaction score
- 54
Tempe has recently made a decision, a very bad decision in my opinion, that has affected a relatively small, but significant, portion of US's customer base. The changes relate to the DM program and how US1's achieve US1 status. This includes the number of segments now needed to achieve US1 status and the "rollover" program.
The "rollover" program allowed a US1 to rollover "tier" miles to the following year after they reach the 100K tier mile mark. This benefit gave incentive to a US1 to remain loyal to the airline and cost the airline nothing. For example, if a US1 reaches the 100K tier mile mark in July, he/she would be guaranteed US1 status for the following year, but without rollover, there is no incentive to keep giving business to US. With rollover, the US1 can continue to accumulate tier miles that will be rolled over and banked for the following year. Without rollover, the US1 can then start sending business to another airline and earn status on that airline. Other airlines do offer incentives for their top tier customers to continue giving them business after they reach the top status level.
This year, I made a choice to remain loyal to US after I reached the 100K mark. But, just last week, US announced that the rollover program was being discontinued. I immediately canceled my flight and booked on United. I was booked in FC on US and instead booked me and my traveling companion in FC on UA. US lost revenue of more than $2200 and UA gained that revenue. It is very unfortunate for US.
What is really unfortunate for US is that after flying UA in FC, my travel companion said to me over and over--can you tell me why you fly US? FC was phenomenol--I really mean that--it was a totally different world than what is experienced on US. At one point, I was in the last row of a 757 (which has 6 rows of FC) and the FA asked me for my meal selection before others in FC. I asked her why and she said, you are a US1 on US and we want your business. UA's FC product is truly first class. The service. The food. The linens. The hot towels. The glassware. The green limes. The bread basket. The warm nuts in ramekins. The clean airplanes. The comfortable seats with nice headrests. On one of my 2 hour flights, we had full lunch service! I thought there was a mistake.
I am now asking the same question that my travel companion is still asking me--why should I fly US? The same fare for a lower level of service. I don't buy $98 tickets--I buy expensive tickets. I guess US wants the WN customer base and UA wants the biz customers--it's an easy decision I guess.
The "rollover" program allowed a US1 to rollover "tier" miles to the following year after they reach the 100K tier mile mark. This benefit gave incentive to a US1 to remain loyal to the airline and cost the airline nothing. For example, if a US1 reaches the 100K tier mile mark in July, he/she would be guaranteed US1 status for the following year, but without rollover, there is no incentive to keep giving business to US. With rollover, the US1 can continue to accumulate tier miles that will be rolled over and banked for the following year. Without rollover, the US1 can then start sending business to another airline and earn status on that airline. Other airlines do offer incentives for their top tier customers to continue giving them business after they reach the top status level.
This year, I made a choice to remain loyal to US after I reached the 100K mark. But, just last week, US announced that the rollover program was being discontinued. I immediately canceled my flight and booked on United. I was booked in FC on US and instead booked me and my traveling companion in FC on UA. US lost revenue of more than $2200 and UA gained that revenue. It is very unfortunate for US.
What is really unfortunate for US is that after flying UA in FC, my travel companion said to me over and over--can you tell me why you fly US? FC was phenomenol--I really mean that--it was a totally different world than what is experienced on US. At one point, I was in the last row of a 757 (which has 6 rows of FC) and the FA asked me for my meal selection before others in FC. I asked her why and she said, you are a US1 on US and we want your business. UA's FC product is truly first class. The service. The food. The linens. The hot towels. The glassware. The green limes. The bread basket. The warm nuts in ramekins. The clean airplanes. The comfortable seats with nice headrests. On one of my 2 hour flights, we had full lunch service! I thought there was a mistake.
I am now asking the same question that my travel companion is still asking me--why should I fly US? The same fare for a lower level of service. I don't buy $98 tickets--I buy expensive tickets. I guess US wants the WN customer base and UA wants the biz customers--it's an easy decision I guess.