Alaska Airlines ends prayer cards on flights

[Hatu]

(CNN) - Passengers on Alaska Airlines will no longer get a free Psalm with their meal.

On Wednesday, the airline announced it is ending its more than 30-year tradition of including printed cards with short Bible verses during meal service.

The idea to distribute the cards in the first place came from a marketing executive who borrowed the idea from another carrier as a way to differentiate Alaska’s service, according to the airline’s statement.

http://religion.blogs.cnn.com/2012/01/26/alaska-airlines-ends-prayer-cards-on-flights/?hpt=hp_c2

If you borrow it from another carrier how does that differentiate your service? Another carrier is already doing it!

This has to be the worst airline tradition ever, and to think it took 30 years to end it!

 

[BoeingBoy]

If you borrow it from another carrier how does that differentiate your service? Another carrier is already doing it!

This has to be the worst airline tradition ever, and to think it took 30 years to end it!

Just remember what AS' network looked like 30 years ago. They could borrow an idea and not compete at all with the carrier it was borrowed from. As for it lasting 30 years, AK is a unique state with a pretty unique population (especially away from ANC). Until AS starting really branching out from SEA i'd be surprised if they got any complaints about the prayer cards.

Jim