BAEC Customer Survey: Evaluating and Enhancing the Relationship between the Customer and Airline

Discussion in 'Frequent Flyers' started by Sam Morgan, Feb 11, 2020.

  1. Sam Morgan

    Sam Morgan Newbie

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    Hi Everyone,


    As a part of my final year at university, studying Aviation Management, I am undertaking a research project about Airline Loyalty Programmes, and whether they represent a mutually-beneficial relationship between the customer and airline.

    A key part of this research project is a survey intended for frequent travellers by air, specifically focusing on the British Airways Executive Club programme (although the survey is open to non-members as well), customer perceptions and attitudes towards it, and what measures could be introduced to make the programme more effective in establishing and enhancing loyalty amongst members.


    I would appreciate it a lot if I could gain some insight into the consensus of British Airways' customers and frequent travellers from this forum. Please find the survey below.


    https://coventry.onlinesurveys.ac.uk/alp-survey


    Kind regards.

    S. Morgan
     

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