BAEC Customer Survey: Evaluating and Enhancing the Relationship between the Customer and Airline

Discussion in 'Frequent Flyers' started by Sam Morgan, Feb 11, 2020.

  1. Sam Morgan

    Sam Morgan Newbie

    Feb 11, 2020
    Likes Received:
    Hi Everyone,

    As a part of my final year at university, studying Aviation Management, I am undertaking a research project about Airline Loyalty Programmes, and whether they represent a mutually-beneficial relationship between the customer and airline.

    A key part of this research project is a survey intended for frequent travellers by air, specifically focusing on the British Airways Executive Club programme (although the survey is open to non-members as well), customer perceptions and attitudes towards it, and what measures could be introduced to make the programme more effective in establishing and enhancing loyalty amongst members.

    I would appreciate it a lot if I could gain some insight into the consensus of British Airways' customers and frequent travellers from this forum. Please find the survey below.

    Kind regards.

    S. Morgan

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