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- #16
I have to disagree with you about SW dumping capacity. I think jetBlue (NYC-Florida) is an example of dumping capacity (and to a lesser extent Frontier and Airtran). On the other hand I think SW has managed and planned their growth - selecting markets carefully, executing their business plan rather carefully not deviating too much,
If that is the case then why has IAD been a dry well for SWA? That move to IAD was to head off expansion by B6 and AAI. However, the numbers show SWA has been adding seats and not filling the addition. When the LF declines and you add capacity that means you are adding more seats than the market can support.
I suspect that SWA might try taking some seats out in the future to give some creature comforts, add some type of IFE (broadband internet) would be the best choice as people would rather surf than watch a movie.
Get rid of many of the -300's and -500's, slow down delivery of new jets and possibly look to slash labor cost.