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New US Airways making sure disparate cultures will fly as 1
Judy Nichols
The Arizona Republic
Oct. 2, 2005 12:00 AM
It may be fitting that executives chose a wedding theme, complete with bride and groom, to celebrate the merger of America West Airlines and US Airways.
Fitting because so many mergers end in divorce.
Like marriages, the ultimate success of a merger depends on how well two personalities, or cultures, combine.
"The odds are stacked against them," said Jonathan Tanz, head of research for Best Practices LLC, in Chapel Hill, N.C., a merger consulting firm.
"The vast majority of mergers and acquisitions fail, and they fail because of cultural integration."
In this marriage, US Airways is seen as the mature, jaded partner, and America West as the enthusiastic youngster.
The disparate personalities prompted US Airways CEO Doug Parker to appoint Larry LeSueur, a longtime America West employee, as vice president of culture.
"Cultural integration is one of the more challenging things we have to do," LeSueur said. "US Airways is an East Coast company, built over time as a much more serious company with uniform standards for employees. We're much more laid-back."
It will be LeSueur's job to make those workforces click.
Click here for Articlehttp://www.azcentral.com/arizonarepublic/business/articles/1002amwest-culture.html#
Judy Nichols
The Arizona Republic
Oct. 2, 2005 12:00 AM
It may be fitting that executives chose a wedding theme, complete with bride and groom, to celebrate the merger of America West Airlines and US Airways.
Fitting because so many mergers end in divorce.
Like marriages, the ultimate success of a merger depends on how well two personalities, or cultures, combine.
"The odds are stacked against them," said Jonathan Tanz, head of research for Best Practices LLC, in Chapel Hill, N.C., a merger consulting firm.
"The vast majority of mergers and acquisitions fail, and they fail because of cultural integration."
In this marriage, US Airways is seen as the mature, jaded partner, and America West as the enthusiastic youngster.
The disparate personalities prompted US Airways CEO Doug Parker to appoint Larry LeSueur, a longtime America West employee, as vice president of culture.
"Cultural integration is one of the more challenging things we have to do," LeSueur said. "US Airways is an East Coast company, built over time as a much more serious company with uniform standards for employees. We're much more laid-back."
It will be LeSueur's job to make those workforces click.
Click here for Articlehttp://www.azcentral.com/arizonarepublic/business/articles/1002amwest-culture.html#