Fly said:Why would the Continental name survive? United has much more worldwide presence, especially in Asia (the real jewel). What about seniority, how would they sort that out?
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The name would survive because of 'Retained Preference' which is a measure of high yield customers seeking out your product, this equates to millions and billions of extra dollars over the years and takes millions and millions of dollars and effort to develope. In other words, Continental gets a 'premium' for their tickets when they sell one were as United actually gets less than average yield when they sell, so automatically and soon after Continentals names is on the whole combined CAL/UAL system, they enjoy this yield premium as opposed to yield deficit if it was the other way around, UAL/CAL. This amounts to the potential difference between succes and failure....good-luck to you too....