Real Marketing

[BoeingBoy]

"SWA has spent close to what they project for revenue in PHL the first TWO years."

If true, it doesn't sound like WN is likely to be pushed out of PHL. Maybe PitBull's "We better learn to co-exist" is the correct answer.

Jim

 

[Light Years]

Folks that seek to take food off your childrens table. They want your house, your car and anything else you've worked for.

Isnt that CCY? <_<

On a positive note, US Airways Spectrum were handing out GoFares stickers, buttons, hats, T-shirts and pamphlets at the Equality Forum in Philly on Sunday... yellow US stickers all over the city and not a single baby-puke colored WN ad in sight!!!

 

[X-U]

Was Eisner the same agency that promoted MetroJet? The billboards look similar.
$29 GoFares! is very large, and usairways.com is in the lower right corner, sometimes blocked by surrounding vegetation. If you didn't already know that GoFares was a US Airways initiative, you probably wouldn' know what the billboard was about. It always seems that adding that US Airways is the one doing the advertising is added as an afterthought. In a similar vein how often do you see the corporate name mis-spelled: U.S. Airways, U-S Airways, or even the old USAir etc. There is no strong corporate identity because the "marketing" department does not promote one.