CEO "Brat Pack"

Aug 20, 2002
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http://www.cbsnews.com/8301-505125_162-57349865/american-brat-pack-where-airline-ceos-got-their-wings/?tag=contentMain;contentBody


The modern airline business was born in an office in Dallas in the 1980s.
There in cubicles with thin, gray carpet and shared computers, young graduates of the top business schools were tasked with making sense of deregulation - a new era when the government no longer dictated routes or prices.

Under American Airlines' then CEO Robert L. Crandall, they issued the first frequent flier miles, developed the hub system and found a way to fill empty seats with deeply discounted fares. Standards were high. Perfection was demanded.
 
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