Simple math - even at 100% load factor (which is not possible) revenue can't support.. Landing Fees, Crew Costs, Fuel, Insurance, Maint costs, gate charges, plus everything else.. Peoples express failed & they only spent 3 millon (per plane) for used aircraft .. not $40 Plus million - The "shell" game ends when they have to actually pay for the equipment, when manufactures maint. support runs out, when there fleet actually needs to be maintaineed. With the exception of Southwest, modern Airline History, since deregulation is littered with examples of this failed business model..
Jetblue is just another example of a management team focused on doing the same thing everyone else has done and expecting a different result.
Jetblue is just another example of a management team focused on doing the same thing everyone else has done and expecting a different result.