Well it doesn't drop my jaw. It's very nice looking, but in some ways I like the previous livery better. I think it had a lot of class and certainly didn't look dated, ala AA, and DL before their recent update.
The "U" design on the tail is now all but indistiguishable and the cheatline is very 60's. The one thing they retained that I think could have used updating is the "United" along the upper fusalage. To me, that font, while very readable, is also very sterile and old fashioned.
I suppose the most important question is the wisdom of unveiling this while in the midst of Chapter 11. It might have better served the company to launch it upon emergence, signaling a whole new image. The obvious question at this time is how many more tickets this sells, how much does it reduce CASM and how much does it increase RASM. Not to mention how much did it cost?
It is very elegant, but also very cold and wintery. Did Landor & Associates do it? I suppose the weak point in the current design to me, is the tail. They could have updated that and left the rest alone. While this tail is clearly better looking, it is not nearly as distinctive in terms of corporate identity. The "U" thing really got lost. It just sort of looks like artwork now instead of a clearly identifiable logo.