CaptianBoomer said:
There is a further difference. The gas tax was not added to the cost of a gallon of gas during a downturn in the demand for gas. The airlines had to add this cost of "security" when they were dealing with record losses post 9/11. IMHO, the airlines were forced to chop the cost of flying to deal with an increasing amount of skittishness on the part of the public. They cut the cost of flying to create demand and now with the growth of low cost competition almost 5 years down the road we are still dealing with it.
Well, this is only partially true. While the security fee was indeed added during a severe downturn for the industry, the airlines were relieved of the direct cost of providing security screening at airports, which they had paid before September 11. I will not argue with the fact that they face other new security costs behind the scenes, though. However, I'd imagine that the airlines COULD have lobbied for a security tax that was based on a percentage of the cost of the ticket, rather than on the number of connections. Then again, this sort of scheme would have favored the LCC's with their lower average ticket prices. It seems ridiculous, though, to pay twice the security fee for a connecting itinerary when one rarely has to re-clear security at any major or LCC hub.
And the low-cost competition was there five years ago. WN invaded BWI well over a decade ago, AirTran/Valujet had a significant presence on the East Coast five years ago, and jetBlue was starting out and clearly had very strong backing. They're not going away, their costs are lower and will likely continue to be lower (in spite of pontifications to the contrary by certain pilots), and that is reality. jetBlue and Southwest make money on $99 trans-cons when you adjust their CASM for stage length.
As far as them raising fares, I think the airline business is heading more and more into a "commodity" pricing environment. If all the airlines raised fares $20 bucks with 500 million travelers per year equals $ 10 bil in revenue. That makes the industry profitable. Now I am not advocating the poor bastard who pays $2000 to go from PHL-LAX pay an extra 20. I am advocating that the lowest leisure fares come up to a level that will support the industry. Will you lose a few passengers? Possibly, and even probable. Since the airlines will have to increasingly depend on the leisure traveller to make a go of it, they will have to start to provide some service as well.
For many people, air travel always has been a commodity -- the primary concern is getting from Point A to Point B safely and on time. In-flight amenities can justify some premium (more on longer flights), but many of the folks paying for expensive tickets only do so when they themselves are not footing the bill. And the cutbacks by the legacy carriers have put their service on the same level as Southwest (or lower) aside from the dubious advantage of seat assignments.
And yes, you will see significantly fewer people traveling if you were to raise all tickets by $20. For a family of four, that $80 difference might well make them choose to drive instead, or a college student might take one fewer trips home given a limited budget. Raising fares by $20 on a route like the Shuttle would basically be equal to giving more passengers to the Acela.
In any case, the other legacy carriers have little interest in helping out US Airways or each other, since it is clear that there must be some consolidation in the market in the medium term.