It is correct that the founders of airlines in the US and around the world all had a charisma about them that allowed them to accomplish a lot of things that others have not.
However, that principle is not restricted just to the airline industry but is typical of many legendary business execs including people like Steve Jobs.
There is an excitement about building something new that allows a leader to get people behind them.
Herb was most definitely in the same camp.
Yet organizational life cycle dynamics also show that all organizations – and businesses – hit a phase where the “newness” wears off, challenges arise that are beyond what can be accomplished just by rallying the troops (including the loss of competitive advantage which the startup company once had), and new leaders who have to maintain and grow the organization have to be found.
“Maintainers” are rarely as charismatic as “founders.”
Further, there comes a point where even the maintainers can’t keep the momentum growing, usually because of external influences, or at times, internal failure.
WN’s challenges are less about internal issues – although the labor/mgmt. relationship at WN IS changing – as it is about a changed external environment where WN doesn’t have the advantages it once did.
Swamt wants to criticize legacy airlines for using bankruptcy but it is precisely the intent of BK to allow a company to restructure and become viable companies again.
The fact that DL came out of BK as a much stronger company, pulled off one of the smoothest and largest mergers in the history of aviation, and has focused aggressively on shoring up DL’s remaining strategic needs is precisely because DL did its homework in BK so that it could succeed as soon as it came out.
CO did the very same thing after BK 2. CO was the darling of the industry for years. Part of their success was because they went after new revenue opportunities such as building EWR which other carriers including AA and DL do not do; both AA and DL largely ignored NYC and operated it along their historic market strengths instead of competing against each other.
Yet, CO’s strength in the NYC market perfect mirrors its own peak after BK. CO’s costs began to rapidly increase and competition in the NYC market grew dramatically – largely from DL that decided it too wanted to be a major player in NYC.
CO might have reinvented itself again as good companies do when they hit plateaus, and they will continue to do that as part of the organizational life cycle. But CO decided to merge with UA instead and the life cycle issues for CO became secondary to merger and cultural issues with UA which are far more deeply ingrained.
WN is in EXACTLY the same life cycle position as CO and DL were PRIOR to BK. WN is a strong enough company that they likely won’t have to go into BK in order to reorganize but WN is not and cannot be the same company it has been as much as swamt wants to fight that reality.
WN will succeed. I have repeatedly said that. But WN is having to give up being a niche, low cost and low fare airline because there are no more markets where it can grow and many of its original markets don’t work at its higher cost.
Thus, WN IS becoming more and more like a legacy carrier – and is facing many of the same problems that the legacy carriers faced years ago.
The legacy carriers managed to successfully restructure and consolidate and are fighting back against the low cost carriers that were the bane of the legacy carriers for decades after deregulation.
The DOJ may try to give a preference to WN and other carriers but the question will be decided in the marketplace. WN has to adapt, Herb is not the kind of person who can return WN to its former grandeur because Herb ha an entirely different set of leadership skills, and the WN of tomorrow CAN BE stronger than the one today – as long as people like swamt quit trying to argue against the change that is inevitable in life.