Dont call me Shirley
Veteran
- Aug 20, 2002
- 3,270
- 306
http://online.wsj.com/article/SB10001424052748704416904575121712298983230.html?mod=loomia&loomia_si=t0:a16:g2:r4:c0.018872:b31918014
Virgin America is putting two long-standing marketing credos to the test: Sex sells—and there's no such thing as bad publicity.
The U.S. carrier, which has been losing money since its launch in 2007, is hoping to get an inexpensive lift from a new reality show, "Fly Girls," featuring five of its female flight attendants who bicker, party, pout, flirt and worry about their love lives while living together in a sumptuous "crash pad."
Beats "Airline" with the daily drunk being kicked off WN!
Virgin America is putting two long-standing marketing credos to the test: Sex sells—and there's no such thing as bad publicity.
The U.S. carrier, which has been losing money since its launch in 2007, is hoping to get an inexpensive lift from a new reality show, "Fly Girls," featuring five of its female flight attendants who bicker, party, pout, flirt and worry about their love lives while living together in a sumptuous "crash pad."
Beats "Airline" with the daily drunk being kicked off WN!