Why not create a new advertisement?
Edward Brennan of Sears and Roebuck could create a new campaign forming an AA/Sears Alliance.
Instead of Sears and Roebuck,
Call it
Sears and AirBuck,
and provide AAdvantage miles to patrons of Sears.
Edward Brennan of Sears and Roebuck could create a new campaign forming an AA/Sears Alliance.
Instead of Sears and Roebuck,
Call it
Sears and AirBuck,
and provide AAdvantage miles to patrons of Sears.