I honestly don't think that stopping the overbooking will have a huge effect on the profits. I would think that by stopping the overbooking would encourage more travelers to go with SWA. Bumping 15,000 passengers last year, wonder how much all them cost? Some of those bumps could have resulted in a hotel stay, meals and transportation back and forth. So I would be more inclined to say that profits would stay relatively the same, or maybe even increase to more passengers going with SWA so not to be bumped. It is interesting how SWA took a different road than all the legacies by rolling out a stop to overbooking rather than going with a larger pay out formula for overbooking like Delta, AA and United did. Gotta give JB a tip of the hat by having the only (first) written policy that doesn't allow overbooking flights.
Southwest Airlines to end practice of overbooking flights ...
Southwest Airlines to end practice of overbooking flights ...