It's really not an issue of profitable as the bucks come from the shareholders by diluting their share values and not out of any financial stash of the company's.
Yeah, sort of, but not really. Stock distributed to executives is stock not sold by the company for cash, so there really is no functional difference between writing them a check and giving them an equivalent value in stock. It costs the company the same no matter the form of payment.
Couple weeks ago, AMR sold another 27 million shares that netted about $294 million after expenses. That's more money than the three years of PUP/PSP payouts. Over the past several years, AMR has sold a lot of stock to the public. So really, stock handed to execs IS money out of the company's cash stash. 'Cause if the execs hadn't taken it, the company could have sold it (instead of the execs). Money really is fungible.
Details of most recent equity sale: http://www.aa.com/content/amrcorp/pressRel...18_equity.jhtml