Television Advertising

[NCFL]

I was watching a show recorded on TIVO last night and was surprised to see a US television ad. I hadn't seen one since the old "USAir Begins With You" campaign.

So I rewound it to actually watch it.

It was horrible.

A black screen with white letters (looked like Arial font) flashing info about new fares out of GSO. It looked like a homemade PowerPoint presentation. All the while, some person with a badly faked Southern accent is mumbling off the list of cities to which the fares are available: "Balteeemore, Taimpa, Orlandoe, Las Veygas, Los Angeleees, New Orleeens, etc." It was like Goober was talkin' to Andy with marbles in his mouth.

Also, I've lived here 20 years, and almost never hear anyone call GSO "PTI."

I hope US Airways didn't pay some ad agency to make that spot. If they did, they were ripped off.

 

[FCYTravis]

It might have been a local airport authority commercial. The airport authority for GSO is branding itself "PTI" for Piedmont Triad International Airport.

 

[BoeingBoy]

Saw the same ad - almost fell off the couch since I haven't seen a US ad in so long. I saw it on one of the 24 hr cable news channels, so maybe it was a local cable ad.

Jim

 

[allegheny37]

WE used to have creative advertising, but see little of it now.
Two of my favorite from Allegheny

 

[AL-PS-PI-AW]

WE used to have creative advertising, but see little of it now.
Two of my favorite from Allegheny

Allegheny was always great in the 1970s when it came to print ads. Very creative.

 

[Squonk]

:blink:

Remember: "The Big Airline With The Hometown Touch"?

or was it: The Hometown Airline With The Big Touch?

I have crs now and I can't recall the actual ad.

😛h34r:

 

[allegheny37]

:blink:

Remember: "The Big Airline With The Hometown Touch"?

or was it: The Hometown Airline With The Big Touch?

I have crs now and I can't recall the actual ad.

😛h34r:

Here is just one of them

 

[blue ridge flyer]

Saw the same ad - almost fell off the couch since I haven't seen a US ad in so long. I saw it on one of the 24 hr cable news channels, so maybe it was a local cable ad.

Jim

Jim, I almost fell off the couch as well. The first thing my wife asked me was what are they trying promote and where is PTI? I think they need to look at some of the old Piedmont commercials with McLean Stevenson.They were great. Marketing needs to use Greensboro instead of PTI so the locals know what airport they're referring to.

Mike

 

[ringmaruf]

Also, I've lived here 20 years, and almost never hear anyone call GSO "PTI."

Marketing needs to use Greensboro instead of PTI so the locals know what airport they're referring to.

I've been complaining about it since they issued the press release. Look at my comments in that topic. In the entire press release, US didn't ONE single time use the word "Greensboro". And they still haven't figured it out.