The Tune Raod

[Garfield1966]

I saw the Honda commercial. It's out in Lancaster CA. You drive over the road and the grooves cut into the road play the opening to the song. Very cool.

Musical Road

 

[delldude]

I saw the Honda commercial. It's out in Lancaster CA. You drive over the road and the grooves cut into the road play the opening to the song. Very cool.

Musical Road

Obviously TARP money......

 

[eolesen]

And they'll probably apply to use stimulus funds to fix the grooves when the campaign is over...

 

[tech2101]

The first dumb, foot in mouth statement...

Obviously TARP money......

Now the second...

And they'll probably apply to use stimulus funds to fix the grooves when the campaign is over...

How about the real story...

"We saw that the industry was getting really congested in this segment with fuel efficiency advertising," said Jeff Moohr, management supervisor of the Honda account at Santa Monica ad agency RPA. "We challenged the creative team to do something different, and something youthful that only a Civic could do."

But constant repetition of the overture -- the music associated with "The Lone Ranger" radio and TV series -- can become irksome. Although some residents of the (usually) quiet neighborhood thought the music was great, others thought it got old quickly...

After getting complaints, the city a few weeks ago covered over the grooves, ridges and spaces that made the road sing -- just 18 days after it was installed.

Which is not to say that the experiment is over. Lancaster officials liked the attention and are considering bids from Wal-Mart and other potential sponsors to build another musical road in a different location. This time, they're hoping to get more revenue out of it.

"Cities, because of the world economy, are going to have to get aggressive in alternative means of funding," said Lancaster Mayor R. Rex Parris. The mayor, an attorney who says he welcomes controversy, envisions a Lancaster in which roads play a number of corporate jingles, and the city cashes in on the advertising fees.

"People say, 'Should we be selling advertising like that? Is that the proper role of the city?' " Parris said. "But you have billboards in cities."

It is all the fault of Obama and TARP and Stimulus.

You guys really need some new material.

 

[Garfield1966]

It has been remade

work began to recreate it on 15 October 2008 on Avenue G between 30th Street West and 40th Street West, two miles away from the nearest residence.[8] This road is named after the Honda Civic. It opened two days later.[9] The new section on Avenue G is only in the far left lane of the westbound side of the road. Honda recommends that you drive 55 miles per hour to get the best sound.

Next time I am out that way I would like to drive it if it is still there.