"use Or Lose It" Is On The Way Out...

[TomBascom]

Plans Changed? American Airlines Gives More Time to Reschedule; New Flexibility and Savings for Customers When Their Plans Change
Tuesday August 19, 1:01 pm ET

FORT WORTH, Texas, Aug. 19 /PRNewswire-FirstCall/ -- American Airlines understands that even the best-planned trip can hit a snag. So American is giving customers new flexibility to change their flights -- and save money -- when they have to postpone or cancel their trips.

Effective immediately, customers with nonrefundable tickets that allow changes will have a full year from the date their original ticket was issued to reschedule without losing the value of their tickets, provided they cancel their reservations prior to scheduled departure time.

AA has seen the light How long until Dave shows B. Ben the door? <_<

 

[KCFlyer]

What will be interesting is to see if the other airlines match this move. If they don't, then AA will, IMHO reap lots more business from folks who want a little value for their travel dollar. AA's a pretty big dog though, so I'd imagine that others might follow.