Bob Owens said:
Hmm, isnt that around the same time that AA ran full page ads highlighting the $7 billion that they were dumping into things like fancy firsat class modules, larger overhead bins, MRTC and they actually broke ground for the start of contruction of two new terminals?
Pretty close. But those were all trains that left the station before it became clear that the end of the economic boom was nigh.
I believe that the statement surrounding the word (loss) made it obvious.
Well, clearly your belief is wrong, because it wasn't obvious. "Loss" is an overbroad term.
Well (the sensibility of taking losses in order to gain savings) depends on how easily those losses can be recovered and how long the savings can be realized.
Exactly. And I'm speaking in aggregate over time. These losses have dwarfed the savings from concessions.
(The difference between net losses and operating losses) doesnt matter, because what I said is true either way.
Here's where it matters. You claim that the airline's negotiators are pretending to lose money by writing down intangible assets, when the airline is really operationally profitable, and that they are doing this as a means of convincing the union to accept concessions.
I claim two things. First, I claim that the legacy carriers have
not been operationally profitable for the past four years. The SEC filings make this clear. Secondly, I claim that any union negotiator unable to recognize the difference between a net loss and an operational loss has no business sitting at the table; he's doing a disservice to his constituents.
So you are saying that they should elect financial analysts to represent them or that their representatives should hire someone to interpret them?
To do otherwise is the equivalent of representing oneself in a court of law. You know what they say about such people.
Well you believe you can (calculate the savings from concessions within a very small margin of error). Then again it depends on what you consider to be a very small margin.
Small enough that it would be drowned out by rounding errors on a 10-K.
Did I say that Goodwill could be sold or go up in value? I believe I referred to intangible assetts.
And so you did. Goodwill was the one you were suggesting was written down speciously in your example. But you've got another shot...tell us what intangible assets AA has that have been improperly written down in the past five years.
are you saying that intangible assetts can not be sold?
Absolutely not. Patents, copyrights, trademarks, slots, and route authorities are all examples of intangible assets that can be sold.
Goodwill comes about when the company purchases another company or some other assett for more than its book value.
Well done.

There's hope for you yet!
😉
Now the question is why would the company make such purchases (pay more than book value) during a time of decreasing demand(your claim)?
There are several different answers to your question. I'll give a few.
First of all, why pay more than book value? Because it is rare to be able buy a public company for book value. This is because you have to buy a majority of the shares, and not all of them will be sold at market price. It's like when people figure out that a large corporation wants to build a factory and has to buy a bunch of adjacent plots of land. If the purchase has to be made public (as a public company acquisition must), then there's typically a group that will hold out for more money, because they can. Making a tender offer at a premium is designed to stop that from happening.
Secondly, why make any acquisition at all during a time of decreasing demand? Well, the offer was made when it wasn't yet obvious that demand was going to be decreasing (though if you were able to go back to PlaneBusiness and look up the posts from around that time, many of us were warning that it was imminent).
It could also be viewed as a defensive maneuver. If one has an expectation of the future airline market to look much like the past one, picking up another hub is a good thing. Your competitors picking up another hub is a bad thing. Therefore, if you can add another set of markets in which to extract monopoly rents, you jump at the chance. This was part of the justification for the acquisition.
But the truth of the matter is more complex than simply not seeing the writing on the walls. Carty's ego had a lot to do with it. Like most CEOs, he wanted to leave his indelible mark on the company, and this seemed (to him) to be a great way to do it. It sure left an indelible mark...
😛