Bob Owens said:
("They" are fishing for solutions to) The problem of selling their product for a price that covers thecost of providing it.
OK, now there's a statement to which I can respond.
It's not easy to take an airline like AA and operate profitably under all market conditions. When you architect an airline, you have two fundamental choices (though you can opt for various blends of the two). One is to target business travelers (i.e., go after the business mode of the bimodal curve). The other is to target leisure travelers (i.e., go after the leisure mode of the bimodal curve).
The advantage of targeting the business mode is that it supports a higher price curve. That is, one can find an intersection between the supply and demand curves at higher supply costs. For airlines that were around in regulated environments, the fundamental market forces encouraged a higher supply cost structure, so it was much easier for the legacy carriers to taking this approach than to undertake a wholesale rearchitecture of the business.
The
disadvantage of targeing the business mode is that it grows and shrinks rapidly in response to the economy. Since airlines cannot grow and shrink as rapidly, or in as cost-effective a manner, the business-mode capacity is often out of sync with the business-mode demand. When economic times are good, this is acceptable; the airlines will make less than they otherwise could, but at least they're profitable. When economic times are bad, though, it's disastrous. Far too much supply chases far too little demand, resulting in losses for everyone.
The advantage of targeting the leisure mode is that it's not as fickle as the business mode. In other words, the shape of the curve down here is much more stable. Whether times are good or bad, the demand is quite predictable for long times into the future. Yield management is easier here, too. In short, unlike the rapids of the business mode, the leisure mode is the calm stretch of the river. This makes long-range business planning much easier.
The disadvantage of targeting the leisure mode is that it doesn't support a high cost structure. In order to get the curves to intersect down here, you have to have a low-cost operation. (As a side note, you'll typically have
two, or even
three, intersections of the supply and demand curves if you're a low-cost carrier; this gives you more obvious price points to target, and the ability to rapidly respond to market changes in the business mode by simply altering the price mix.) For an airline formed from scratch in a deregulated environment, it's relatively easy to set up a low cost infrastructure; there's no inertia to overcome. It's
much harder for an older, well-established airline to
become a low-cost carrier, however.
So, if you're a high-cost carrier, you have a handful of choices during periods of decreased business demand.
One is to exit the market entirely. This has yet to be undertaken voluntarily, for dozens of reasons.
Another option is to rearchitect the company as a low-cost carrier. Until now, nobody's taken this approach seriously...mostly because it's really, really hard to do, and exceptionally few business leaders have a clue how to do it. I have ideas of how to do it
architecturally, as do many others; it's how to do it
organizationally and
politically that's so hard, and that separates true business leaders from those who simply manage a business. Because so few people know how to do this, we may never see this happen in the industry. I still hold out hope, though.
The third, and pretty much universally used, option is to ride out the storm, saving as many assets as possible, in the hopes of picking up the big profits when business travelers inevitably return to the skies. This is a relatively easy path to take, which is why all of the legacies have taken it every time. It is also why I disagree with your suggestion that they are fishing for ways to sell the product at a profit. They're just trying to sell it at the minimum loss until business picks up. Well, that's not entirely fair...it looks like DL and US are trying to feel their ways through to becoming LCCs, though it's unclear if they'll be successful at it.
The financial statements have limited disclosure and you know that.
They provide enough that it's pretty straightforward to determine the rest...especially since you also have access to the BTS data. I can't think of any other industry that has information as transparently available.
Did I say that you gave the wrong answer or did I simply add a point?
It sounded like you were saying that I gave the wrong answer. But it doesn't much matter. Your initial point in bringing up GE was that the airlines' supply and demand curves don't explain GE's behavior. They don't because they're not supposed to. GE has their own supply and demand curves, which explain GE's behavior. The airlines' supply curves
are affected by GE's behavior, but they aren't supposed to
explain it.
So far you have not provided many particulars, just generalized theory.
Not much point in going to particulars until you accept the generalized theory, is there? :huh:
No. You claim that I'm making assumptions about things that are sufficiently relevant as to render the assumptions invalid. You have said this several times, and have yet to come up with a single instance where that is the case. All of the text is in this thread; if you're going to make these claims, then put your money where your mouth is. Otherwise, you're wasting everyone's time.
There you go again altering statements to suit your purposes because otherwise they would not fit into your answer.
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Not at all. You said that you know how to fix this industry, but you're not doing it yet. Why aren't you doing it yet, if you know how? Do you like taking paycuts or something? :huh: