Not a bad idea. Some interesting points being raised over there right now...
BTW, those looking to deride him as a sort of scholarly wannabe, might want to see what he posted in the comments thread:
"Terry – Let me make something very clear. I don’t write objectively. This is an opinion blog. If you want news, there are plenty of other places to go for that. This blog is here solely for me to give my opinion on what’s happening."
that is good to know but it wasn't posted in the OP.
And thank you, K*88, for seeking to play the role of mediator and guardian of common sense in the heated battles that often erupt here.
Again, I don't go looking for other opinions - scholarly or not - regarding the airline industry. I didn't go looking for the article or use the first sentence of the post in my own hand to state
Can't wait to hear WT's reaction to this one...
Well, guess what. I responded to it, just like I did in response to a nearly identical situation yesterday by Fluf.
In both cases I provided very compelling reasons why the whole notion that DL was going to kicked to the curb by AA is baseless.
Somehow there are a group of people who can't quite realize that after 7 years, I know what I'm talking about whether I have lunch with Jenkins or babs or anyone else.
I've sat thru meetings w/ them, read their books.
I have my own credentials and a track record too.
What is painfully obvious as much as some people want to argue otherwise is that AA had a cost problem relative to DL for at least five years and in that period, DL has had a field day targeting AA's top markets.
Horton, as much as anyone wants to trash him, came within 2% of matching DL's CASM as of the last quarter; AA beat US and UA in CASM and was as prepared as any airline could be to do battle with DL, which has long had as a core strategy to be the lowest CASM network carrier. It is precisely DL's focus on being the low cost provider among network carriers that has enabled them to continue to grow from a small regional airline to the global airline they are now.
I pushed for AA as a standalone carrier precisely because I knew that they would be much more able to compete against DL if they emerged as a standalone.
But labor at AA was so consumed by its anger for Horton and the rest of AA's execs that they didn't want to hear this and now may get pay raises but will also get a company that is just as vulnerable to competitive assaults as it has been for a decade.
The US industry is not settled, as much as some want to believe that the AA/US merger is going to allow everything to be set in stone.
The creditors made the decision to accept Parker's proposal which will add hundreds of millions if not billions of dollars in cost and will subject AA to years of painful merger processes. At the same time that DL is redoubling its efforts not only to minimize any revenue gains that AA/US might get from the merger but also to further expand DL's reach into key AA/US markets which it has not tapped. DL's focus at LHR and in Latin America has been minimal until the past year.
DL is also focusing its attention on LAX where DL wants AS to ditch its relationship with AA; AS wants both so DL is launching multiple new flights on its own equipment plus on large RJs.
DL has also committed to cutting another billion bucks in non-fuel costs out of its network this year which, combined with the refinery could very well allow DL to gain a 10% cost advantage over the new AA and UA and keep DL's costs closer to WN and AS.
It is precisely because DL's costs have been well below AA and UA for so long that DL has been able to gain so much revenue.
It is very likely that the AA/US merger will restore the same dynamic that has existed in the US airline industry since deregulation which is that AA and UA are the two high cost carriers while DL (and CO and NW before) plus all of the low fare carriers all have lower costs and have been able to handedly win revenue markets from AA and UA.
Whether I am an aviation professional or not doesn't change the fact that I have seen these trends for the better part of a decade and have been continually pointing them out.
I don't post on other sites or respond to posts outside of this aviation chat forum.
Regardless of what kind of knowledge or experience I have in the industry, anyone who wants to post something on this forum touting how certain that are about how something will shake out in the industry should be well prepared to defend it - on this forum.
BTW, opinions are not what you write when you back something up w/ data and set out very clear assumptions. The article was written as if the author was making a case and was willing to back it up w/ proof. That is not merely an opinion.