I just came up with the webpage! It is under construction, but I'll give you the webpage anyway. It is www.festivalairlines.com!
Business: Economy
Startup Festival Airlines to base operations in Rockford
By Heath Hixson
ROCKFORD REGISTER STAR
ROCKFORD — A combination of factors lifted Chicago/Rockford International Airport over about a dozen other airports to become the operations center for Festival Airlines, a Chicago-based startup that announced Thursday it expects to begin passenger service this year from Rockford and other Midwest airports.
Executives from the low-fare, vacation-only airline announced the company’s plans in front of a packed waiting area on the first floor of the Rockford airport terminal. Festival Airlines expects to fly a fleet of Boeing 757-200 airplanes that hold around 200 passengers each and eventually plans to offer flights from 35 airports across the country.
More than two years in the making, the company that includes executives and board members with extensive backgrounds in the aviation and technology industries expects to potentially add up to 100 employees in Rockford over the next few years. Those employees would staff the operations center, the behind-the-scenes operation that handles the administrative end of the airline.
“We chose Rockford because Rockford is an extraordinary resource,†said Festival Airlines Chairman and CEO Carl George. “The infrastructure is here. You have had some great successes: the expansion of the (DaimlerChrysler) Belvidere plant, the landing of Lowe’s, the community is on a roll. We want to be part of this. And we want to learn how we could be a better part of it as time goes by.â€
DaimlerChrysler is nearing completion of its $419 million retooling of the Belvidere plant to allow for the production of Dodge Caliber and Jeep Compass models, as well as others. Lowe’s Cos., the second-largest chain of home improvement stores in nation, is building a $100 million, 1.4-million-square-foot regional distribution center in southwest Rockford.
George said the airport’s infrastructure, specifically its 10,000- and 8,200-foot runways, also helped propel it over competing sites. He said the airport’s easy access for customers and employees, as well as the region’s available pool of workers with aviation experience, helped secure the operations center. Festival expects to eventually construct a building to house the center.
“They want to be in proximity to their operations, so that almost certainly means on (the northwest) side of the airport,†said Bob O’Brien, airport executive director. “We have the beautiful Rock River as one of our boundaries, and a beautiful office complex adjacent to the terminal here, overlooking the Rock River, providing a business atmosphere to both conduct work as well as to have a good quality of life associated with fine offices.â€
While Festival officials did not say when ticket sales would begin, when the first flight would launch or exactly what destinations would be featured, they did say the inaugural flight will depart from Chicago/Rockford, with flights to follow at Chicago’s Midway International Airport. Initially, the airline expects to offer two flights a day to up to eight destinations a week at each airport it serves.
Destinations will depend upon demand and seasonality and will include international vacation spots in Mexico and the Caribbean, George said.
“We are a vacation-only airline. What’s that mean? We fly airplanes to leisure destinations. What are leisure destinations? There are about 60 leisure destinations in the Western Hemisphere: Fort Lauderdale, San Diego, places like Hilton Head, places like Anchorage,†George said. “We will service all these and others. We will change our flights throughout the year to match up with what the public’s needs are.â€
Round-trip flights would range from $150 to $350.
George said backers of the privately funded airline would spend at least $140 million over three phases, but he declined to release details on the phases.
Airports in Detroit, Cleveland, Indianapolis and St. Louis would be added after those in the Chicago region, he said.
But flights could be months away, as the company has not yet filed the paperwork with the Federal Aviation Administration and the U.S. Department of Transportation required to gain certification.
“They have to become certificated before they become an airline,†said Elizabeth Isham Cory, a Chicago-based spokeswoman for the FAA. She said the process could take several months, if not years.
George said that the company intends to gain certification as a regularly scheduled airline, similar to such big-name carriers as United Airlines or Northwest Airlines, rather than a public charter operation like the now-defunct TransMeridian Airlines. He said Festival Airlines will submit the paperwork soon.
In the meantime, the company will likely sell vacation packages and contract with other air carriers to enter the marketplace and attract customers, he said.
The evolution of the company and whether it lives up to the hype remain to be seen. Already, some industry analysts are saying Festival Airlines doesn’t have a chance to succeed, but others point out that niche airlines have been succeeding in recent years.
“Ten years ago, these startup airlines were written off as dead. Now they are coming out of the woodwork,†said Joseph Schwieterman, a DePaul University professor and aviation expert. “JetBlue has proven that there is room for niche carriers. ... Southwest Airlines and JetBlue have both shown little interest in small markets. There is plenty of room for lost-cost airlines in markets such as Rockford.â€