This article title is a little misleading (as it was designed to be and worked). I have read some other articles with our CEO quoting that Hawaii is a priority, but he doesn't see it happening in 2018. With that said, an announcement could very easily be made before years end or in 2018. I do know the employees of SWA are really looking forward to serving Hawaii as well as many of our customers can't wait either, but it's starting to look like the media is trying to entice SWA to go ahead a little early...
Southwest: Aloha To Hawaii Next Year?
Southwest: Aloha To Hawaii Next Year?