A World That Hates Airlines Doesn't Hate Delta
- Thread starter BABABOOY
- Start date
WorldTraveler
Corn Field
- Dec 5, 2003
- 21,709
- 10,662
- Banned
- #2
key statements from the article
"Mapes sees Delta's brand overhaul as the sum of its parts—a bunch of little things done right."
"Wieden + Kennedy's "Keep Climbing" campaign set a standard for continuous improvement. For Mapes, it's all pretty simple. "We wanted to build a better airline," he says.
"Mapes sees Delta's brand overhaul as the sum of its parts—a bunch of little things done right."
"Wieden + Kennedy's "Keep Climbing" campaign set a standard for continuous improvement. For Mapes, it's all pretty simple. "We wanted to build a better airline," he says.
robbedagain
Veteran
- Oct 13, 2003
- 11,125
- 2,676
Agree BABA. Great article
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