Pretty sure they've found routes where markets that are hard to penetrate by others, i.e. niche market operator. Glad to see them going big. Pretty sure employees will gain bigger benefit from hotels discounts to codeshare flights to premium destinations. Based on their last merger with Virgin America, would see them gaining only the best scope of items from each others contract. It wouldn't take them long to be considered the industry leading pay and scope. Keyword "scope", spelled it out for that moron on here who keeps posting about SW.
My personal guess Hawaiian is struggling with inte-risland competition from market leechers like Southwest. Both Alaska and Hawaiian, is almost 100 years old company each respectively. They know how to treat the people they serve and their employees right. Once acquisition is complete, they will give Southwest a run for their money, utilizing Horizon's EMB-175 and Alaska's 737 to fly interisland and fill capacity when needed. They'll offer a competitive choice from Southwest's outdated 1960s interior with no charging options, free for all every man and woman for himself boarding vs civilized boarding protocols. In other words they'll kick SW out of the Hawaiian market. Even Hawaiians hate Southwest. The company's method of operation is to dilute the market share of a certain region and once competition leaves, they jack up the price for crappy 1960s style, and free for all ghetto ass boarding process. No THX. That method might work back then, but welcome to the modern era, no one wants ghetto style boarding low cost crap shoot anymore for the same price as a premium flight.
The only competitive advantage SW has is free checked back, but with Alaska operating over there, its the same deal same price as long as you got a loyalty card, you earn points and same free check back and seating choice. Vs Ghetto ass board, free for all, no inflight or charging ports. I think the reasoning behind this merger is clear. Kick SW out of Hawaii, so they can go back to Texas and keep degrading their customers. Visual proof is out there, most of the airport they operate are second tier ghettos.