On October 16, 2006, American Airlines flight 2434, an MD 80, had left Dallas bound for Jacksonville, FL. We had reached cruising altitude without hitting any significant turbulence when all of a sudden the plane rolled approximately 35 degress to the right and lost altitude for about 3 seconds. The plane made a very loud vibrating sound and shuddered during the entire 3 seconds, which seemed like a lifetime. There was a very loud gasp from the passengers and the flight attendants hurried back to their seats. Neither the pilot or the copilot spoke to us for about another 4 minutes. Then one of them came on the speaker and said we had hit turbulence. It felt as if the plane was going to roll completely over. What do you experts think happened? Was it simply turbulence or could there have been a malfunction with temporary loss of control? Any comments would be appreciated.