Bob Owens said:
Yea but Sabre is still making profits while AA is not.
[post="256279"][/post]
But, Bob, that is not proof that the Sabre division was making a profit when it was part of AMR. A lot has changed there since it was spun-off.
Bob, I spent over 20 years in the Information Technology field. There were times in the 80's that I thought I would puke if I heard one more industry guru at a conference I attended hold up AMR and SABRE as the ultimate example of using IT for strategic advantage.
When Sabre was developed in the 1960's, the advantage was twofold.
First, a computerized reservations system did not exist prior to Sabre.
Second, AMR beat out the others that were under development--such as Worldspan which came along shortly afterward--by putting a Sabre terminal on thousands of travel agents' desks
for free.
But, the real strategic advantage was that when an agent started looking for a flight from Bugtussle to Frog Level for you or me, the system displayed all possible AA flights and combinations thereof before it displayed any competitor's flight info. Because air fares were controlled by the government at the time, there was no incentive for an agent to look down the list for DL or an EA flight to save you money. The price from Bugtussle to Frog Level was the same on all airlines that flew the route. So, more than likely the agent would book you on AA unless you insisted on flying on another airline.
When the courts put a stop to this practice--by that time UAL's reservation system was up and running as was Worldspan and they showed all UAL and TWA flights respectively before they showed competitor info--the airline owners of the particular reservation system lost a BIG competitive advantage.
They then had to depend for revenue on terminal usage charges from agents and ticketing fees from other airlines. At this point it became a bidding war because the technology had advanced to the point that it wasn't a big deal to go out to some remote travel agent's office and install a terminal. (Remember, they used to get them free; so, some were naturally disposed to switch to UAL's system (I forget the name) or Worldspan to "teach AMR a lesson." Ticketing fees from other airlines had always been there and did not increase appreciably under the new rules. So,
AMR was bearing the entire cost of SABRE with a loss of competitive advantage in the listings and no real increase in outside fees.
Enter the 1990's and the Internet and independent reservations systems--such as Orbitz, Travelocity, etc--that looked at ALL flights from point A to point B and listed them in order by fare charged, and the race to the bottom began.
As a separate company, SABRE reduced operating overhead and costs by eliminating a number of positions that had existed while it was part of AMR--much as AMR is doing today in all departments. Fewer people doing more work.
Also, SABRE gets to charge ALL users, including AMR which is still the largest single user, for its services. The profit that SABRE is making today is largely due to the fact that AMR is a client rather than an owner.
When Sabre was part of AMR, it
may have shown a net profit, but it was a paper profit because almost every dime it showed as revenue from AA or AE was shown on AA and AE's books as expenses, and therefore was a financial wash on AMR's behalf. It was accounting funny money. Today it is real dollars in the bank.
P.S. I've never known for sure about Bugtussle, but I can tell you that Frog Level, Alabama actually exists or did exist when I was growing up. It's not an incorporated town, but it is/was a community in Bibb County.
