javaboy said:
no other INDUSTRY has been hit harder in this post 9/11 recession than the airlines.
Spoken like someone outside the technology sector. <_<
the common thread is the business models. LCCs have one Legacy's have another during this down turn the LCC model wins during other times the Legacy wins.
I'll ask again...what
is the "LCC business model?" We can't even build a reasonable list of the common features of the LCCs! Furthermore, we don't know whether the legacies will do better than the LCCs in the next boom. FL and F9 were getting their acts together, B6 wasn't even flying yet, and TZ was trying to change their entire business focus during the 1990s. We don't know how well these airlines will do during the next boom. The only thing we can say with reasonable certainty is that
WN's business model does less well during booms than the legacies'.
LCCs wont take over the world, Ride WN to HNL or LHR not gonna happen
That's right, nobody would fly a LCC to HNL. Oh, wait, hasn't AQ been doing a fine job taking people to HNL from the west coast? TZ too. Hmmm...maybe we shouldn't write the longer haul LCC flights off just yet.
while the traveling public wants the low fares of the LCCs yet the infrastructure that only the Legacy's can offer.
Who says they're mutually exclusive? And what exactly
is this magical infrastructure? Sure, international flying is important to a segment of the population, but what do you think the result will be when one of the smarter LCCs starts flying overseas? As you can see from my earlier list, it's much harder to describe the characteristics of "LCC" than it is "legacy" (no easy term to describe either).
go where the LCCs cant go offer things the LCCs can not offer with out increasing their costs. THEN sell those points tell people why you offer more what they are getting for their travelling dollar.
I agree with you overall, but nothing the legacies are offering right now justifies twice the price, let alone the frequent 5x+ price differential between the two categories.
the good news is, its a math problem and all math problems are solvable.
Sometimes the solution is null, however.